RIM: A Busy Prelude to the Launch

The company that brought us the fashionable BlackBerry Research in Motion Ltd. (RIM), has launched its PlayBook Tablet, but it will only be widely available in the first quarter of 2011. The company has caused a stir within the corporate community and online forums for two very different reasons in the months leading up to the tablet’s release.

Recently RIM began a “war of words” with Apple, publicly claiming that the iPad is a “rubbish concept”. In a bold move they launched an online video in which the shortcomings of the iPad are pronounced. The video methodically portrays the PlayBook as better than the iPad in every way. It’s 3 minutes and 16 seconds long, and demonstrates how its browser and features are far superior to its opponent’s. The video shows the PlayBook browser beating the iPad’s speed when opening a web page.

Viewers can see RIM’s tablet browser opening up faster than iPad’s. The PlayBook also promises to provide healthier content with their Adobe Flash support. The video also demonstrates how boring the iPad’s downloaded content looks in comparison to the PlayBook content, which looks more exciting and richer.

Aside from its guerrilla tactics to ensure the online community is aware of the superiority of its product, RIM’s PlayBook has also caused a stir in the business world. Many companies are already planning on testing the device, and are thinking of ways to deploy the PlayBook. The vice president of Employee Technology and Network Services at TD Bank Financial Group, Dave Codack, has already managed to get his hands on one of the units and expects to get some demo units in December.

Those at TD who are candidates for the Playbook include executives, knowledge workers who use basic productivity applications like Microsoft Word, mortgage specialists who deal directly with clients and contact-centre employees who use basic applications to provide services to customers.

Codack commented that if the PlayBook can serve as a replacement to laptops, TD may end up providing the device to as many as 10-15% of its 75 000 employees. If the device cannot replace laptops he said it will have a “minimal footprint”.

In RIM’s 26-year history, the PlayBook is the most important product launched. The firm is facing fierce competition in the form of Apple Inc.’s iPhone juggernaut and a number of devices running on Google Inc.’s Android operating system. But RIM is fighting back with the recent release of a new BlackBerry operating system and the unveiling of the PlayBook in September. With their newly acquired guerrilla marketing tactics, they’ll be a fine phone company to beat.

Commercial Loans – Take All Aspects In Consideration

As the saying goes, taking a loan is easier than surviving with it. A shrewd businessman is one who borrow but with an eye to repay it as soon as possible. Sometimes, business requirements arise because you get a new business order hat is hard to manage within your own business funds. You obviously cannot afford to lose big business opportunity only because the funds are not there.

These and other similar situations force you to take help of external sources of financing. These sources may be temporary or permanent, depending on the nature of funding. Large body corporate often have huge financial needs, and therefore, they resort to public financing by inviting deposits or going for a ‘rights issue’ meant for the existing shareholders. On the other hand, a new business concern or sole proprietorship undertaking would obviously not be able to take benefit of that sort – neither are these meant for them.

Before applying for commercial loans, first of all decide the type of debt financing that your business firm will be comfortably able to get. If you do not own any property in the name of firm, secured commercial business loans are out of question. You will have to rely on loans that do not require any security. These loans will offer you a limited amount – upto £25,000. The interest rate is likely to be little more than what you can get by pledging some property. The amount of loan that you can qualify for can be increased by involving some property in the loan transaction.

Getting Your Facebook Page Launched – Don’t Give Up!

Many of us will remember the moral of the story about the tortoise and the hare, even if we don’t remember the details of the story: slow and steady wins the race.While slow and steady may not seem to fit in our fast paced world, sometimes it does. For instance, in a world where instant gratification is sometimes par for the course we can forget that some things really only do come to those who wait. Make that, those who wait and work hard to achieve the goal or vision they have in mind.For small businesses this waiting game can be extremely stressful. We invest a lot of time, often money, and usually long hours in building a business that we are convinced given time will be successful. When results don’t come as quickly as we like it can be disheartening to say the least. But the truth is: time is usually needed along with our best efforts to product results, particularly long-term sustainable results.Facebook is no different. For most of us, it takes time, hard work, attention to detail coupled with perseverance to build a following. It doesn’t happen overnight!Unfortunately, often in our attempt to handle all our various responsibilities, we don’t invest the time and attention needed to not only launch our Facebook Page but to keep it continuing to grow and develop. It’s understandable really but understandable or not it means that all our earlier efforts and any initial capital we expended are in vain if we don’t steadfastly work the plan.Facebook offers small business a tremendous tool to grow our network of potential clients and expand our influence with existing clients. This can have a positive impact on our bottom line over time. A small capital investment is required if you have a custom landing page or pages designed for you; or if you hire someone to oversee your Facebook activity and if you decide to advertise on Facebook. The bigger cost is the ongoing and long-term investment of time and energy – yours or someone else’s.But a Page without the investment of manpower to maintain it and keep it going and growing is a waste of precious time and energy. A resource most small business owners have little of to spare. A neglected Facebook Page may also reflect poorly on our business.Once you’ve committed to a Facebook Page for your business, press on and press in. Give it time to work and give it the attention it needs. Post regularly. Respond to fan comments and inquiries. Look for ways to engage and inform your fans by posting information that is helpful, valuable and/or interesting to those who follow you.Persevere, engage and adapt where needed. If fans are never responding to your posts find out why. There are usually a few friends in amongst most of our fans. Ask them for feedback on how you might improve your page.Hiring a professional to design a custom Facebook landing page is another way to add value. But far more important is the time and energy you use to post good content and look for ways to connect with and engage your followers.A fabulous looking landing page may have lots of people ‘liking’ your page but will rarely help you build your fan base if you are not actively posting content that engages the attention of your fans.For small business the opportunities that Facebook presents are significant. But remember, Rome wasn’t built in a day!