Plan To Succeed With Product Creation: Don’t Forget Your Product Launch

When we think about creating products for the information market we tend to forget about a very important task. We know we need to plan all of the products in the funnel. So we dutifully list them all, and identify the tasks associated with them. But then we go and forget a whole set of products and tasks as if those tasks were somehow someone else’s problem.

I’m talking of course, about the product launch.

What is a product launch?

Well, there are several forms of product launch. It could be as complex as arranging multiple affiliates and a multi-week email and video marketing program with live events. Or as simple as writing up a sales page, modifying the existing pages and posting the product.

But however complex the launch, you still need to include it in the product creation plan.

First off, if you don’t you run the risk of having the product ready and suddenly realizing you’ve got a lot more work to do. There’s an hour and a half of videos to be written, shot & edited. There’s six sales pages to be written (or five blog entries plus an opt-in page). There are phone calls to be made. There are emails to be written. There’s an email campaign to be written. And so on.

It gets worse of course. Some of those tasks should have been done weeks ago. Writing emails to affiliates (and phone calls to them) needs to be done several weeks before the actual launch. Otherwise you won’t be able to negotiate with the affiliates to send out your emails.

Not only that, but some of those tasks could have been outsourced if you had thought of it before. It’s hard to go out and find someone in a day who is willing to write an email campaign for you. On the other hand, give yourself enough time and there is no problem getting someone to do the work for what you’re willing to pay.

And of course, there’s also the concept of quality to introduce. Those emails you outsourced? They need to be checked and edited before they go out. You don’t want to end up sounding like you didn’t finish grade 1 do you?

On the other hand, by including the product launch you gain a much better handle on a number of issues. For example, you have a much better handle on what work needs to be done before the launch and what can be delayed. You also have better control on what you can outsource and what you need to do. Your costs will be less because you can afford to shop around more. And you can produce better materials by combining your editing and quality control steps.

4 Common Mistakes to Avoid in New Product Development

The successful operation of a business depends on the uniqueness of its products and innovations. Now, successful new product development might be the key to a healthy manufacturing business, but only about 30% of products that hit the market actually deliver the returns that were expected of them. So, what seems to be the cause of this misfortune?

Well, many businesses often miss out on a few important factors of the product development process that eventually leads to the destruction of the entire project. Therefore, they often end up overspending and missing the intended launch date only to introduce a product which isn’t exactly the best. So, what can businesses do to avoid this? Well, they should avoid these 4 common mistakes:

1. No Market Research

One of the biggest mistakes businesses or new product managers make is failure to carry out thorough market analysis and research before ‘screening the idea’.

Failure to research directly leads to the annihilation of the entire project, as you have no information regarding what consumers actually want, how you can meet their demands, and address basic issues and problems.

While it is understandable that every business has deadlines to meet, make it a habit to always carry out thorough market research before moving on with the product development process. This way, you can avoid any possible mistakes and create a strategic plan that will lead the way for future product developments.

2. No Future Planning

New product development is all about creating new innovations for the future. Designers and engineers spend significant time in working out solutions that will not only give a good ROI in the present, but also in the future. Failure of future planning will directly result in poor product development and jeopardize the way for future product developments as well.

Therefore, to avoid this from happening, make sure to fine tune your product for the future. This way, you can avoid creating products that are superior in terms of ‘features’ and instead focus on ‘simplicity’, which is the key for successful new product development. So, when you have a good idea, make sure to analyze how it will perform and function in the future with the rise of new technological advancements.

3. Focusing on Benefits, Not on Product

Many businesses believe a successful product should provide numerous benefits to consumers. While this is a good approach to new product development, it may actually raise many issues and problems in circumstances where the product cannot provide what was quoted. Keep in mind, the focus of the development team should be on the product itself rather than the benefits provided. Ultimately, the customer will buy the product for its benefits, but unless you do not focus on the limits of the product, the end result would be a great product that perhaps no one would want to spend money on.

4. Pricing It Too High or Low

Every business wants to gain maximum ROI on the new product they have brought into the market. However, the customer would not buy the product because it is too costly and you will not be able to earn profits if the price is too low. Therefore, the pricing of the product has to be consistent with the benefits it provides and the purchasing power of your target market.

Keep in mind, if the price is too high, the customer is likely to ignore the new product and it will remain on the shelves, thus resulting in a huge loss. Therefore, make sure to price your products based on the price competitors’ charge.

Mandura – A Review of Product and Business Opportunity

Mandura is a recently-launched Multi-Level Marketing program that’s storming the market. It promises a best-in-class health drink and an innovative, powerful Straight Line Forced Matrix, but how does the reality live up to those promises?The Product:Mandura currently offers two product lines – the Mandura Beverage and Mandura Trim, a weight loss product. The Beverage uses a proprietary mix of antioxident fruits to create a unique supplemental health product.Mandura Trim works to lower leptin (the ‘switch’ that tells your body to store fat) levels. “Mandura Trim gives you the tools to work with your body and your metabolism to lose weight and get healthy once and for all.” This, in concert with a smart diet, helps your body to burn the fat your cells are storing.While there are numerous “competitors” in the ‘health drink’ category, every other one has bet the farm on a single fruit. Remember the old saying about putting all your eggs in one basket?Mandura combines 4 exotic fruits: North American Blueberry, Acai berry, Mangosteen, and the Durian from around the world, to create a powerful healthy mix that isn’t available anywhere, from anyone else.While the health benefits of these fruits are well known, some (such as the Mangosteen and Durian) are unknown to most western consumers. This is a large an largely untapped market. A proverbial gold mind for healthy consumers.The biggest surprise? Mandura also manages to be a less-expensive alternative at only $30 a bottle – affordable enough for anyone concerned about their health and longevity.The Business Opportunity:Mandura is also working to revolutionize Network Marketing pay-plans. Mandura has a single-line system, so each person who joins the company, whether they’re under you directly or not, is working to build your sales volume.Generally it works like this:You have your own Qualifying Volume (QV) – each member is required to have a minimum of $30 QV a month to stay as an active distributor. This unlocks the first 2 levels of both Group and Team Volume bonuses. More QV – More levels of bonuses are unlocked.
You and your personally sponsored group’s sales (either personal use or to preferred customers) combine to create your Group Volume (GV). Based on the level ‘unlocked’ by your QV, you are paid a commission on each level.
There are also Team Volume (TV) bonuses – 20% of Total Company Revenues paid in 20 separate 1% Pools! Your TV is based on the total volume of sales generated by your Straight Line team! EVERYONE is working together to build their TV, and as you become more successful, you unlock more and more of the 1% ‘Pools’!Opinion:Mandura is a potentially revolutionary company, both in the quality, price, and opportunity presented by the product and the opportunity. Combine this with an extremely competitively priced products, a low auto-ship requirement (low enough for anyone!), and a comprehensive back office, and my opinion is you have a winner and the next superstar program. There is also an upgraded back office for only $14.95 that adds multiple ‘splash’ pages for your internet marketing, monthly leads, lead tracking, and much, much more.