The Secret of Securing a Popular Dental Practice Online

It is nothing new that the online world has become a bustling platform for businesses which aim to build a strong presence among the prospective customers. Like any other businesses, dentistry also wants its presence on the social networking field. However, if a dentist is busy bringing smiles to patients, then how will he/she keep himself/herself updated, socially since strong networking is not all about Facebook and Twitter?

Interestingly, a healthy online presence for a healthy growing dental practice hangs on to the positive side since more than 70% of consumers look out for a new dentist on Google every day. To practice dentistry online, a focused SEO for dentists has become important. Due to the rising competition online to secure the place on the first pages, a simple website featuring some services and treatments will not make your dental practice popular among your patients.

The first landing page should be interesting and a good website should focus about your USPs, interesting information about dental world and benefits of the customers. Thus, you need an expert who understands the norms of the dental industry and regularly being updated with the current marketing efforts and continuously gather leads to generate online traffic for your website.

So, search engine optimization (SEO) holds certain procedures through which a dental website could be popular. To gain popularity online, a website focussing online dental practices require:

On-page optimization
Keywords Localisation
Link building
Increasing in natural traffic
Cultivating relationships
Good and unique articles and blog postings

Since approximately 97% of consumers continue seeking dental care online, an everyday connection with such consumers is necessary. From rebuilding website of unique domain to optimize content and navigation to identify potential competitors and customers, SEO is an ideal plan that will push the dental practice higher on the first ten pages. It also enables to reinvigorate social efforts by cultivating networks with top notch level dentist websites and forums.

For a better SEO, a website should be attractive and the content should be compelling and fresh. Both fuses to give a dramatic effect for search engine results. Next, your website needs to be localized through specific keywords that will help customers easily land on the search result web page. Implementing dental SEO that is combined with dental knowledge and technological expertise, the use of strong keywords will help the customers to find out a good dentist online.

Google is the all-embracing inspiration for allowing new updates and call for fresh sites with unique content. Social networking has brought people from every cut and corners at one place and thus, SEO for dentists grab this massive opportunity to get you more new patients. HIGH RANKING is the key to any SEO success which will bring your practice thousand of money in your new found income.

RIM: A Busy Prelude to the Launch

The company that brought us the fashionable BlackBerry Research in Motion Ltd. (RIM), has launched its PlayBook Tablet, but it will only be widely available in the first quarter of 2011. The company has caused a stir within the corporate community and online forums for two very different reasons in the months leading up to the tablet’s release.

Recently RIM began a “war of words” with Apple, publicly claiming that the iPad is a “rubbish concept”. In a bold move they launched an online video in which the shortcomings of the iPad are pronounced. The video methodically portrays the PlayBook as better than the iPad in every way. It’s 3 minutes and 16 seconds long, and demonstrates how its browser and features are far superior to its opponent’s. The video shows the PlayBook browser beating the iPad’s speed when opening a web page.

Viewers can see RIM’s tablet browser opening up faster than iPad’s. The PlayBook also promises to provide healthier content with their Adobe Flash support. The video also demonstrates how boring the iPad’s downloaded content looks in comparison to the PlayBook content, which looks more exciting and richer.

Aside from its guerrilla tactics to ensure the online community is aware of the superiority of its product, RIM’s PlayBook has also caused a stir in the business world. Many companies are already planning on testing the device, and are thinking of ways to deploy the PlayBook. The vice president of Employee Technology and Network Services at TD Bank Financial Group, Dave Codack, has already managed to get his hands on one of the units and expects to get some demo units in December.

Those at TD who are candidates for the Playbook include executives, knowledge workers who use basic productivity applications like Microsoft Word, mortgage specialists who deal directly with clients and contact-centre employees who use basic applications to provide services to customers.

Codack commented that if the PlayBook can serve as a replacement to laptops, TD may end up providing the device to as many as 10-15% of its 75 000 employees. If the device cannot replace laptops he said it will have a “minimal footprint”.

In RIM’s 26-year history, the PlayBook is the most important product launched. The firm is facing fierce competition in the form of Apple Inc.’s iPhone juggernaut and a number of devices running on Google Inc.’s Android operating system. But RIM is fighting back with the recent release of a new BlackBerry operating system and the unveiling of the PlayBook in September. With their newly acquired guerrilla marketing tactics, they’ll be a fine phone company to beat.

How to Do a Better Product Launch Online

Launching your very own product funnel can be an overwhelming task as it will require enormous research, careful planning, precise and timely execution, etc. It will also require enormous time and effort as you need to ensure that you’ll be able to impress your customers on all levels of your funnel to easily promote repeat business.

Here’s how you can multiply your product funnel launching:

1. Get to know your customers. In any kind of business, it is very important that you know the people you are serving as this is the key to better serve these people. Before you even develop series of products ensure that you do understand the needs, demands, most frequent questions, pressing issues, and profiles of your target market.

2. Create series of products. While you are at it, ensure that your products are highly targeted to the needs and demands of your potential clients. Also, ensure that they are more effective, more affordable, and more enticing compare to your competitors’ so you can easily set them apart from the rest. You must create several low-end, middle-end, and high-end products to fill up your funnel.

3. Establish your expertise online. If you have been doing business online for quite sometime, you must already know the importance of building customer trust. As you know, online users will not possibly do business with you unless they know and trust you. Showcase your expertise on your chosen niche and make your potential clients believe that you are the best solutions to their problems by sharing a slice of your knowledge through article marketing and ezine publishing.

4. Drive traffic to your website. You cannot possibly boost your sales and revenue if you can’t even drive interested people to your website. So, ensure that your website is search engine-friendly attract organic traffic. It would also help if you can promote it on relevant blogs, forums, discussion boards, article submission sites, and social bookmarking sites.

5. Build your list. You need to capture the email addresses of your prospects so you can easily make a follow up and convince them to do business with you later on. Ensure that you use a very effective mechanism that can entice your online visitors to leave their contact information with you. Aside from using opt-in forms, you can also throw away freebies that is proven to boost the number of your registration in no time.