Using Instagram To Launch Your Home Based Business

We live in an age where social media is allowing us all to engage and share in a way that has never been possible before. We can all instantly see what others are doing, keep our eye on the markets and get ideas on absolutely anything we need or want. It is almost impossible to imagine a time when the internet wasn’t part of people’s lives, if you are old enough to have experienced that time, you will appreciate the impact it has had but for younger generations, it’s the real world and everything has always been this way.

If you have a small home business and want to make the most of your social media it isn’t hard to sign up and have Facebook, Instagram and Twitter account, but surprisingly many of us don’t use them in the correct way especially when it comes to business owners. One of the most important aspects of social media is linking your social media accounts together, this ensures when you post, you don’t just post to one site, you post to all of them at the same time ensuring your have maximum coverage. It is reported that Instagram has a 15 times higher rate of engagement than Facebook meaning small businesses and work from home businesses must make the most of its every use.

Instagram works very quickly with users having thousands if not more followers at one time, you only have a certain amount of time to make an impact so keep your videos short, but to the point. Whatever your business is or provides, give your audience what it wants, there is no one that understands your business like yourself, hold onto the thought and post pictures that interest your followers and keeps them engaged.

Always stay aware of your market and what interests them the most, take a look often at the photos and videos you have posted and the reactions they have been given and focus on the ones that are the most popular. Always stay consistent and post regularly you will start to gain a following and see how Instagram can help launch your business and keep it in the spotlight.

If you have a home based business or are thinking of starting a business always use social media as a platform alongside your website and blog pages to launch your products. Share pictures on Instagram and stay consistent and true to your brand, this will enable you very quickly to get your product or service out there and gain a loyal following.

Life-Fitness Equipment – Understand the Concept

Once you initiate a fitness training program, a bodybuilding program or any other training regimen to amplify your health and physical fitness, you have the option of registering in a local fitness center or gym, or setting up your home gym. Home fitness equipment are currently very popular due to their convenience and easy acquisition. It is in this acquisition process of home gym equipment that the concept of life fitness equipment accrues.

Introducing Life Fitness equipment

The phrase life fitness equipment refers to the lifetime equipment acquisition whereby the equipment you buy is warranted for their life duration. In short, therefore, life fitness equipment refers to lifetime fitness equipment. Those who have encountered the term may not be totally familiar with the concept. If however you are intent on setting up a home gym for your physical fitness training of bodybuilding, it is important that you consider the importance and the essential meaning of lifetime equipment.

Purchasing lifetime or life fitness equipment means that the equipment you purchase come with a lifetime warranty. That is just about the best deal available in your local exercise equipment store.

Why Life fitness Equipment is a Viable Choice

The following are some of the reasons why you might consider buying life fitness equipment:

Fitness aids and equipment are very expensive and not the kind of investments you would wish to be buying every now and then if you can avoid it
With regular exercises, common fitness aides and equipment usually break down and become dysfunctional such that they hinder beneficial workouts unless you buy a replacement
Insurance covers for your home gym equipment is a more expensive option when it comes to break down, wear and tear
The convenience of knowing that your equipment will be serviced or replaced anytime it stops working efficiently, instead of having to carry out another odious shopping
In short, life fitness equipment might end up saving you a lot of time, money and trouble. Almost all types of equipment will and do break down with continued use. Whether it is furniture, cell phones, vehicles, machines or whatever else, breakage and wear and tear is a norm in the use of machines.

Your equipment is also as prone to breakage and wear and tear. You therefore need the assurance of a lifetime guarantee that the equipment will always be replaceable and or repairable at no additional cost. That is the essence of lifetime warranty carried by life fitness equipment.

Conclusion

Fitness equipment is a formidable investment. Setting up a home gym is something that should be covered by a warranty or insurance of sorts. In this regard, life fitness equipment is just about the best available option. Ideally, the lifetime warranty is offered by manufacturers and extended by equipment stores and other retailers within your local setting. Ensure that you check for such provisions when buying your home gym equipment and specifically ask for the equipment that carries with it a lifetime warranty. Additionally ensure that:

1. The price is acceptable in comparison with the normal pricing of the equipment i.e. It should not go beyond 20% of the normal price

2. The condition of the equipment while at the fitness equipment store should be brand new and functional

3. The lifetime warranty documentation properly signed by the equipment store as provided for by the manufacturer

4. The terms spelt out in the lifetime warranty to include replacement and repairs without excluding your typical usage of the equipment i.e. Some contracts will exclude electrical-fault-caused damage from warranty cover which is a trick you must avoid

5. The reliability and or dependability of the local store or manufacturer to follow through on their word based on their track record, customer support and customer satisfaction history

There is a link between a bodybuilding lifestyle and optimal health. Once an individual strikes that link, he or she attains optimal physical fitness as a by-product. With the right information, you can easily set up a training regimen that is centered on bodybuilding health. From this program, muscle mass and strength will accrue and with it physical fitness.

An Alternative, Inexpensive Way to Penetrate the Market For a New Product

My consulting firm receives an average of 2 new product submissions from entrepreneur’s each day. Last year we viewed almost 700 such offerings. They ranged from the silly to the spectacular. The majority of these concepts actually possess some commercial merit. Nevertheless, fewer than a dozen of these will ever make it to market.

There are many reasons for the paucity of successful product launches. The process is challenging and many people are not up for the fight. Many people dream that their idea or concept can succeed, but at no risk or expense to themselves. Still others have recklessly expanded valuations on their product and thus, expectations that are not realistic.

From this deluge of creativity there are always a handful of gems that have all of the essential elements necessary for success. The one constant, however, is almost always capital; or the lack thereof. A certain base level of working capital is always necessary to market launch, license or create a strategic alliance for a new offering.

We have been successfully using a guerrilla strategy for years that mitigates the level of investment to expose a product to the marketplace and secure a positive “Proof of Life”. This strategy has proven successful over and over and minimizes the costs of a full-scale inventory build before the chances for success has been fully vetted. Our goal is always to minimize risk until we have a clear positive green light from buyers and professional decision- makers in the product’s category.

We just returned from a Home and Garden Show in Orlando where we employed this strategy to successfully launch a garden tool. We secured a 10 foot display stand from show management (the smallest and least expensive in the show). For about $200 we had very professional vinyl signs created at a local franchise shop.

Our client had a friend with some creative photography talent and we utilized him to shoot stills of the product in action in a nice garden. The client’s wife did the voice over and we edited the photos into a video loop that we ran continuously for the duration of the show.
That brings us the most vexing question: How do you display product when you haven’t built inventory? We regularly have to address this issue. We have our graphic artist create art for the product based on creative direction that we provide. This art is the basis for the package that contains the product, a counter display and sales collateral.

We have one or two pieces of the actual product made. IMPORTANT! This must be a production quality prototype. It must have all of the features and benefits that factory production pieces will offer. Do not take shortcuts here.
These few pieces are the demonstration models that we use to dazzle the buyers.

The next step is to look bigger, a whole lot bigger, than we really are. We do this by using a boutique display presentation. We use the graphic art to create two, three or four counter displays. These are done at local printers, hand die cut and assembled. The front facing of the display contents are dressed with the graphics but are actually empty of product. Behind the front tier of graphically dressed, but empty product boxes, we have blanks to make the display appear full. Usually all dummy display contents are glued down.

The sales collateral is printed based on the creative we utilize on the display and unit carton. The brochure has embellished copy points and expands more fully on the unique features and benefits the product offers. Also included are pricing, terms, conditions and contact numbers.

The process I described saves our clients tens of thousands of dollars, shortens the process to market entry and confirms market potential, or very occasionally the possibility of failure. During these shows we also pre-sell based on a future delivery date that we have verified with our factories. These orders are often the basis for a funding round, or factoring of the purchase orders.

The essence of this strategy is simple: Our client’s may be the smallest entity at a trade show, but they have positioned themselves to be introduced among the big boys at a fraction of the cost most new products incur during market introduction. Executed properly, these strategies result in unleashing new excitement and energy to support and propel the invention into stores.

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.