An Alternative, Inexpensive Way to Penetrate the Market For a New Product

My consulting firm receives an average of 2 new product submissions from entrepreneur’s each day. Last year we viewed almost 700 such offerings. They ranged from the silly to the spectacular. The majority of these concepts actually possess some commercial merit. Nevertheless, fewer than a dozen of these will ever make it to market.

There are many reasons for the paucity of successful product launches. The process is challenging and many people are not up for the fight. Many people dream that their idea or concept can succeed, but at no risk or expense to themselves. Still others have recklessly expanded valuations on their product and thus, expectations that are not realistic.

From this deluge of creativity there are always a handful of gems that have all of the essential elements necessary for success. The one constant, however, is almost always capital; or the lack thereof. A certain base level of working capital is always necessary to market launch, license or create a strategic alliance for a new offering.

We have been successfully using a guerrilla strategy for years that mitigates the level of investment to expose a product to the marketplace and secure a positive “Proof of Life”. This strategy has proven successful over and over and minimizes the costs of a full-scale inventory build before the chances for success has been fully vetted. Our goal is always to minimize risk until we have a clear positive green light from buyers and professional decision- makers in the product’s category.

We just returned from a Home and Garden Show in Orlando where we employed this strategy to successfully launch a garden tool. We secured a 10 foot display stand from show management (the smallest and least expensive in the show). For about $200 we had very professional vinyl signs created at a local franchise shop.

Our client had a friend with some creative photography talent and we utilized him to shoot stills of the product in action in a nice garden. The client’s wife did the voice over and we edited the photos into a video loop that we ran continuously for the duration of the show.
That brings us the most vexing question: How do you display product when you haven’t built inventory? We regularly have to address this issue. We have our graphic artist create art for the product based on creative direction that we provide. This art is the basis for the package that contains the product, a counter display and sales collateral.

We have one or two pieces of the actual product made. IMPORTANT! This must be a production quality prototype. It must have all of the features and benefits that factory production pieces will offer. Do not take shortcuts here.
These few pieces are the demonstration models that we use to dazzle the buyers.

The next step is to look bigger, a whole lot bigger, than we really are. We do this by using a boutique display presentation. We use the graphic art to create two, three or four counter displays. These are done at local printers, hand die cut and assembled. The front facing of the display contents are dressed with the graphics but are actually empty of product. Behind the front tier of graphically dressed, but empty product boxes, we have blanks to make the display appear full. Usually all dummy display contents are glued down.

The sales collateral is printed based on the creative we utilize on the display and unit carton. The brochure has embellished copy points and expands more fully on the unique features and benefits the product offers. Also included are pricing, terms, conditions and contact numbers.

The process I described saves our clients tens of thousands of dollars, shortens the process to market entry and confirms market potential, or very occasionally the possibility of failure. During these shows we also pre-sell based on a future delivery date that we have verified with our factories. These orders are often the basis for a funding round, or factoring of the purchase orders.

The essence of this strategy is simple: Our client’s may be the smallest entity at a trade show, but they have positioned themselves to be introduced among the big boys at a fraction of the cost most new products incur during market introduction. Executed properly, these strategies result in unleashing new excitement and energy to support and propel the invention into stores.

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

Is the Industrial Sector of Pakistan Able To Sustain the Ideas of Asif Ali Gohar

Like many other countries in the Asian block, Pakistan is a developing country with a thriving economy, full of opportunities. The industrial sector of Pakistan generates 28% of the GDP of the country. Textile and apparel manufacturing is the largest segment of industrial processes but the industry is not limited to it as it also includes surgical instrument units, chemical factories, and a newfound automotive industry. However, the textile industry continues to dominate the rest and holds great potential as it contributes a whopping 15.4 billion US dollars of exports. Consequently, it is a source of employment for 45% of the total workforce in the country. Asif Ali Gohar wants to use this potential and produce rice-based vegan leather.

While industrial processes generate a substantial amount of GDP in Pakistan, it is primarily an agricultural-based economy. It is one of the largest producers of rice in the South Asian region and is also the 8th largest exporter of rice in the world. Asif Ali Gohar wants to reform two of the most prominent sectors of Pakistan, the rice sector and the textile industry by initiating the production of vegan leather. Asif Ali Gohar is a well-known German entrepreneur who is famous in the Atlantic Isle for his innovative ideas and creative mindset. Asif is a vegan and has been working on finding alternatives to leather since his high school years. Initially, it was just a high school project but later on, Asif found the idea to be very interesting and he continued working on it.

After years of research, he was able to find the perfect method that would convert rice into a polymer that resembled the properties of animal-based leather. As a Business Administration graduate of the University of Hamburg, he knew that this was a scalable and profitable business. Now with the emerging industrial sector of Pakistan, Asif envisions the country to be one of the largest vegan leather producers by 2030. Partnerships like these are very beneficial for developing economies as they allow for foreign direct investments and the flow of technology. Additionally, it gives a boost to the GDP of the country and helps to sustain a positive economic growth rate which is vital to the development of a low-income country.

The reasons for choosing Pakistan for his project are very evident. First and foremost, Pakistan has a huge textile industry which would allow Asif to produce various products such as leather bags, belts, and other accessories easily. Similarly, Pakistan is also a large rice producer. This means that there would be a decent supply of raw materials to suit the needs of the project. Moreover, Pakistan is already a big player in the leather market. Product diversification such as vegan leather products can help Pakistan to generate more revenues from the leather trade. The only delay faced by Asif Ali Gohar is due to a lack of a team that can connect him with rice producers in Pakistan. Asif wants to connect with a team of investors or stakeholders that can help him swiftly set up operations in the country.

The Secret of Securing a Popular Dental Practice Online

It is nothing new that the online world has become a bustling platform for businesses which aim to build a strong presence among the prospective customers. Like any other businesses, dentistry also wants its presence on the social networking field. However, if a dentist is busy bringing smiles to patients, then how will he/she keep himself/herself updated, socially since strong networking is not all about Facebook and Twitter?

Interestingly, a healthy online presence for a healthy growing dental practice hangs on to the positive side since more than 70% of consumers look out for a new dentist on Google every day. To practice dentistry online, a focused SEO for dentists has become important. Due to the rising competition online to secure the place on the first pages, a simple website featuring some services and treatments will not make your dental practice popular among your patients.

The first landing page should be interesting and a good website should focus about your USPs, interesting information about dental world and benefits of the customers. Thus, you need an expert who understands the norms of the dental industry and regularly being updated with the current marketing efforts and continuously gather leads to generate online traffic for your website.

So, search engine optimization (SEO) holds certain procedures through which a dental website could be popular. To gain popularity online, a website focussing online dental practices require:

On-page optimization
Keywords Localisation
Link building
Increasing in natural traffic
Cultivating relationships
Good and unique articles and blog postings

Since approximately 97% of consumers continue seeking dental care online, an everyday connection with such consumers is necessary. From rebuilding website of unique domain to optimize content and navigation to identify potential competitors and customers, SEO is an ideal plan that will push the dental practice higher on the first ten pages. It also enables to reinvigorate social efforts by cultivating networks with top notch level dentist websites and forums.

For a better SEO, a website should be attractive and the content should be compelling and fresh. Both fuses to give a dramatic effect for search engine results. Next, your website needs to be localized through specific keywords that will help customers easily land on the search result web page. Implementing dental SEO that is combined with dental knowledge and technological expertise, the use of strong keywords will help the customers to find out a good dentist online.

Google is the all-embracing inspiration for allowing new updates and call for fresh sites with unique content. Social networking has brought people from every cut and corners at one place and thus, SEO for dentists grab this massive opportunity to get you more new patients. HIGH RANKING is the key to any SEO success which will bring your practice thousand of money in your new found income.