The Importance of Workplace Safety Posters

Workplace safety posters play an important role in effective safety communications, safety precautions and safety warnings to workers. It is one kind of safety communication. Their applications in chemical industries are very common where various potential hazards present.

Safety regulations and legal require the use of workplace safety posters. Generally, these posters have to be placed in workplaces where hazards exist. They warn workers about specific hazards that accompany their jobs and naturally appear in such workplaces.

Government or Department of Labor in each country has may already established the required workplace safety posters. And in some cases, the government has prepared these printed posters that can be used directly.

When the safety regulation requires such posters application, there will be certain penalties or fines for violations. In general, the employers will be fined when workers get injured due to lack of safety posters as required by the regulations.

Some employers may think that these posters for workplace are only devoted for the workers or employees. But, actually they are wrong. These posters are purposed to protect both workers and employers.

Employers would not responsible for any incident happen in the workplace if they have applied the required posters. As an example is the usage of eye goggle. When the employers have displayed the poster of eye goggle according to the regulation, then when worker or employee gets injured by chemical splash without using eye goggle, the employer does not responsible. The reverse condition is also applied.

However, before displaying any safety posters in the workplaces, always bear in mind that these posters should be relevant, clear and to the point. Use only common words and communicative images or pictures to get workers’ attention.

Is the Industrial Sector of Pakistan Able To Sustain the Ideas of Asif Ali Gohar

Like many other countries in the Asian block, Pakistan is a developing country with a thriving economy, full of opportunities. The industrial sector of Pakistan generates 28% of the GDP of the country. Textile and apparel manufacturing is the largest segment of industrial processes but the industry is not limited to it as it also includes surgical instrument units, chemical factories, and a newfound automotive industry. However, the textile industry continues to dominate the rest and holds great potential as it contributes a whopping 15.4 billion US dollars of exports. Consequently, it is a source of employment for 45% of the total workforce in the country. Asif Ali Gohar wants to use this potential and produce rice-based vegan leather.

While industrial processes generate a substantial amount of GDP in Pakistan, it is primarily an agricultural-based economy. It is one of the largest producers of rice in the South Asian region and is also the 8th largest exporter of rice in the world. Asif Ali Gohar wants to reform two of the most prominent sectors of Pakistan, the rice sector and the textile industry by initiating the production of vegan leather. Asif Ali Gohar is a well-known German entrepreneur who is famous in the Atlantic Isle for his innovative ideas and creative mindset. Asif is a vegan and has been working on finding alternatives to leather since his high school years. Initially, it was just a high school project but later on, Asif found the idea to be very interesting and he continued working on it.

After years of research, he was able to find the perfect method that would convert rice into a polymer that resembled the properties of animal-based leather. As a Business Administration graduate of the University of Hamburg, he knew that this was a scalable and profitable business. Now with the emerging industrial sector of Pakistan, Asif envisions the country to be one of the largest vegan leather producers by 2030. Partnerships like these are very beneficial for developing economies as they allow for foreign direct investments and the flow of technology. Additionally, it gives a boost to the GDP of the country and helps to sustain a positive economic growth rate which is vital to the development of a low-income country.

The reasons for choosing Pakistan for his project are very evident. First and foremost, Pakistan has a huge textile industry which would allow Asif to produce various products such as leather bags, belts, and other accessories easily. Similarly, Pakistan is also a large rice producer. This means that there would be a decent supply of raw materials to suit the needs of the project. Moreover, Pakistan is already a big player in the leather market. Product diversification such as vegan leather products can help Pakistan to generate more revenues from the leather trade. The only delay faced by Asif Ali Gohar is due to a lack of a team that can connect him with rice producers in Pakistan. Asif wants to connect with a team of investors or stakeholders that can help him swiftly set up operations in the country.

An Alternative, Inexpensive Way to Penetrate the Market For a New Product

My consulting firm receives an average of 2 new product submissions from entrepreneur’s each day. Last year we viewed almost 700 such offerings. They ranged from the silly to the spectacular. The majority of these concepts actually possess some commercial merit. Nevertheless, fewer than a dozen of these will ever make it to market.

There are many reasons for the paucity of successful product launches. The process is challenging and many people are not up for the fight. Many people dream that their idea or concept can succeed, but at no risk or expense to themselves. Still others have recklessly expanded valuations on their product and thus, expectations that are not realistic.

From this deluge of creativity there are always a handful of gems that have all of the essential elements necessary for success. The one constant, however, is almost always capital; or the lack thereof. A certain base level of working capital is always necessary to market launch, license or create a strategic alliance for a new offering.

We have been successfully using a guerrilla strategy for years that mitigates the level of investment to expose a product to the marketplace and secure a positive “Proof of Life”. This strategy has proven successful over and over and minimizes the costs of a full-scale inventory build before the chances for success has been fully vetted. Our goal is always to minimize risk until we have a clear positive green light from buyers and professional decision- makers in the product’s category.

We just returned from a Home and Garden Show in Orlando where we employed this strategy to successfully launch a garden tool. We secured a 10 foot display stand from show management (the smallest and least expensive in the show). For about $200 we had very professional vinyl signs created at a local franchise shop.

Our client had a friend with some creative photography talent and we utilized him to shoot stills of the product in action in a nice garden. The client’s wife did the voice over and we edited the photos into a video loop that we ran continuously for the duration of the show.
That brings us the most vexing question: How do you display product when you haven’t built inventory? We regularly have to address this issue. We have our graphic artist create art for the product based on creative direction that we provide. This art is the basis for the package that contains the product, a counter display and sales collateral.

We have one or two pieces of the actual product made. IMPORTANT! This must be a production quality prototype. It must have all of the features and benefits that factory production pieces will offer. Do not take shortcuts here.
These few pieces are the demonstration models that we use to dazzle the buyers.

The next step is to look bigger, a whole lot bigger, than we really are. We do this by using a boutique display presentation. We use the graphic art to create two, three or four counter displays. These are done at local printers, hand die cut and assembled. The front facing of the display contents are dressed with the graphics but are actually empty of product. Behind the front tier of graphically dressed, but empty product boxes, we have blanks to make the display appear full. Usually all dummy display contents are glued down.

The sales collateral is printed based on the creative we utilize on the display and unit carton. The brochure has embellished copy points and expands more fully on the unique features and benefits the product offers. Also included are pricing, terms, conditions and contact numbers.

The process I described saves our clients tens of thousands of dollars, shortens the process to market entry and confirms market potential, or very occasionally the possibility of failure. During these shows we also pre-sell based on a future delivery date that we have verified with our factories. These orders are often the basis for a funding round, or factoring of the purchase orders.

The essence of this strategy is simple: Our client’s may be the smallest entity at a trade show, but they have positioned themselves to be introduced among the big boys at a fraction of the cost most new products incur during market introduction. Executed properly, these strategies result in unleashing new excitement and energy to support and propel the invention into stores.

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.