4 Common Mistakes to Avoid in New Product Development

The successful operation of a business depends on the uniqueness of its products and innovations. Now, successful new product development might be the key to a healthy manufacturing business, but only about 30% of products that hit the market actually deliver the returns that were expected of them. So, what seems to be the cause of this misfortune?

Well, many businesses often miss out on a few important factors of the product development process that eventually leads to the destruction of the entire project. Therefore, they often end up overspending and missing the intended launch date only to introduce a product which isn’t exactly the best. So, what can businesses do to avoid this? Well, they should avoid these 4 common mistakes:

1. No Market Research

One of the biggest mistakes businesses or new product managers make is failure to carry out thorough market analysis and research before ‘screening the idea’.

Failure to research directly leads to the annihilation of the entire project, as you have no information regarding what consumers actually want, how you can meet their demands, and address basic issues and problems.

While it is understandable that every business has deadlines to meet, make it a habit to always carry out thorough market research before moving on with the product development process. This way, you can avoid any possible mistakes and create a strategic plan that will lead the way for future product developments.

2. No Future Planning

New product development is all about creating new innovations for the future. Designers and engineers spend significant time in working out solutions that will not only give a good ROI in the present, but also in the future. Failure of future planning will directly result in poor product development and jeopardize the way for future product developments as well.

Therefore, to avoid this from happening, make sure to fine tune your product for the future. This way, you can avoid creating products that are superior in terms of ‘features’ and instead focus on ‘simplicity’, which is the key for successful new product development. So, when you have a good idea, make sure to analyze how it will perform and function in the future with the rise of new technological advancements.

3. Focusing on Benefits, Not on Product

Many businesses believe a successful product should provide numerous benefits to consumers. While this is a good approach to new product development, it may actually raise many issues and problems in circumstances where the product cannot provide what was quoted. Keep in mind, the focus of the development team should be on the product itself rather than the benefits provided. Ultimately, the customer will buy the product for its benefits, but unless you do not focus on the limits of the product, the end result would be a great product that perhaps no one would want to spend money on.

4. Pricing It Too High or Low

Every business wants to gain maximum ROI on the new product they have brought into the market. However, the customer would not buy the product because it is too costly and you will not be able to earn profits if the price is too low. Therefore, the pricing of the product has to be consistent with the benefits it provides and the purchasing power of your target market.

Keep in mind, if the price is too high, the customer is likely to ignore the new product and it will remain on the shelves, thus resulting in a huge loss. Therefore, make sure to price your products based on the price competitors’ charge.

Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.

How to Do a Better Product Launch Online

Launching your very own product funnel can be an overwhelming task as it will require enormous research, careful planning, precise and timely execution, etc. It will also require enormous time and effort as you need to ensure that you’ll be able to impress your customers on all levels of your funnel to easily promote repeat business.

Here’s how you can multiply your product funnel launching:

1. Get to know your customers. In any kind of business, it is very important that you know the people you are serving as this is the key to better serve these people. Before you even develop series of products ensure that you do understand the needs, demands, most frequent questions, pressing issues, and profiles of your target market.

2. Create series of products. While you are at it, ensure that your products are highly targeted to the needs and demands of your potential clients. Also, ensure that they are more effective, more affordable, and more enticing compare to your competitors’ so you can easily set them apart from the rest. You must create several low-end, middle-end, and high-end products to fill up your funnel.

3. Establish your expertise online. If you have been doing business online for quite sometime, you must already know the importance of building customer trust. As you know, online users will not possibly do business with you unless they know and trust you. Showcase your expertise on your chosen niche and make your potential clients believe that you are the best solutions to their problems by sharing a slice of your knowledge through article marketing and ezine publishing.

4. Drive traffic to your website. You cannot possibly boost your sales and revenue if you can’t even drive interested people to your website. So, ensure that your website is search engine-friendly attract organic traffic. It would also help if you can promote it on relevant blogs, forums, discussion boards, article submission sites, and social bookmarking sites.

5. Build your list. You need to capture the email addresses of your prospects so you can easily make a follow up and convince them to do business with you later on. Ensure that you use a very effective mechanism that can entice your online visitors to leave their contact information with you. Aside from using opt-in forms, you can also throw away freebies that is proven to boost the number of your registration in no time.