How to Do a Better Product Launch Online

Launching your very own product funnel can be an overwhelming task as it will require enormous research, careful planning, precise and timely execution, etc. It will also require enormous time and effort as you need to ensure that you’ll be able to impress your customers on all levels of your funnel to easily promote repeat business.

Here’s how you can multiply your product funnel launching:

1. Get to know your customers. In any kind of business, it is very important that you know the people you are serving as this is the key to better serve these people. Before you even develop series of products ensure that you do understand the needs, demands, most frequent questions, pressing issues, and profiles of your target market.

2. Create series of products. While you are at it, ensure that your products are highly targeted to the needs and demands of your potential clients. Also, ensure that they are more effective, more affordable, and more enticing compare to your competitors’ so you can easily set them apart from the rest. You must create several low-end, middle-end, and high-end products to fill up your funnel.

3. Establish your expertise online. If you have been doing business online for quite sometime, you must already know the importance of building customer trust. As you know, online users will not possibly do business with you unless they know and trust you. Showcase your expertise on your chosen niche and make your potential clients believe that you are the best solutions to their problems by sharing a slice of your knowledge through article marketing and ezine publishing.

4. Drive traffic to your website. You cannot possibly boost your sales and revenue if you can’t even drive interested people to your website. So, ensure that your website is search engine-friendly attract organic traffic. It would also help if you can promote it on relevant blogs, forums, discussion boards, article submission sites, and social bookmarking sites.

5. Build your list. You need to capture the email addresses of your prospects so you can easily make a follow up and convince them to do business with you later on. Ensure that you use a very effective mechanism that can entice your online visitors to leave their contact information with you. Aside from using opt-in forms, you can also throw away freebies that is proven to boost the number of your registration in no time.

Using Instagram To Launch Your Home Based Business

We live in an age where social media is allowing us all to engage and share in a way that has never been possible before. We can all instantly see what others are doing, keep our eye on the markets and get ideas on absolutely anything we need or want. It is almost impossible to imagine a time when the internet wasn’t part of people’s lives, if you are old enough to have experienced that time, you will appreciate the impact it has had but for younger generations, it’s the real world and everything has always been this way.

If you have a small home business and want to make the most of your social media it isn’t hard to sign up and have Facebook, Instagram and Twitter account, but surprisingly many of us don’t use them in the correct way especially when it comes to business owners. One of the most important aspects of social media is linking your social media accounts together, this ensures when you post, you don’t just post to one site, you post to all of them at the same time ensuring your have maximum coverage. It is reported that Instagram has a 15 times higher rate of engagement than Facebook meaning small businesses and work from home businesses must make the most of its every use.

Instagram works very quickly with users having thousands if not more followers at one time, you only have a certain amount of time to make an impact so keep your videos short, but to the point. Whatever your business is or provides, give your audience what it wants, there is no one that understands your business like yourself, hold onto the thought and post pictures that interest your followers and keeps them engaged.

Always stay aware of your market and what interests them the most, take a look often at the photos and videos you have posted and the reactions they have been given and focus on the ones that are the most popular. Always stay consistent and post regularly you will start to gain a following and see how Instagram can help launch your business and keep it in the spotlight.

If you have a home based business or are thinking of starting a business always use social media as a platform alongside your website and blog pages to launch your products. Share pictures on Instagram and stay consistent and true to your brand, this will enable you very quickly to get your product or service out there and gain a loyal following.

Explained: How OCR Receipt Scanning Technology Is Transforming Digital Marketing

The increasing demand for digital marketing and fintech businesses has evolved all the sectors with the advancing technology. New and existing businesses have resorted to social media and online marketing as the first priority for advertising their products and services.

Along with the evolving technology, various administrative tasks like receipt management, etc. have also been digitized. Even if you have a full-proof digital marketing strategy for your fintech business, without a smooth cashless mode of receipts you cannot scale your business.

That’s why OCR receipt scanning technology has become a major influencer in both these sectors. This way you can improve your processing efficiency while reducing the issues with the physical receipts management process. The technology allows digitization by transforming existing printed information or receipts into a computer-readable electronic format.

What is OCR Technology?

Technically, OCR or Optical Character Recognition, allows users to read text from images and convert them into textual information for digital content administration for different sectors. It is primarily used as a data input system, along with information collection, receipt scanning, verification, and many other important administrative tasks.

It provides a commercial solution which extracts data from a digitally scanned image or document containing the written or printed text. Once the system scans the required information, it translates that into a machine-readable format. The information extracted helps in data gathering, expense receipts processing and expense reports analysis.

Let’s understand why OCR has become the choice for businesses.

Why is OCR The Need Of The Hour?

The requirement of OCR technology for receipt scanning can be understood by presuming the scenario before the OCR technology.

Businesses used to deploy human resources for manual extraction and input of data from the physical receipts and invoices. This affected productivity due to higher consumption of money and time resources. This led to hiring more human resources to tackle the workload increasing due to the scaling of the businesses. And this led to the accumulation of human errors in the reporting and audit processes.

To tackle these challenges, OCR was developed. It allowed us to save precious human and time resources, along with improving the accuracy of the information. Eventually, it leads to smooth and faster accomplishment of expense management works in an efficient manner.

The advanced version of OCR technology allows users to access the information from the receipt scanning process by extracting data from texts, including contracts, invoices, financial statements, receipts, documents, papers and much more. The digital files created can be retrieved from the repository, which can be examined, edited, and reused for further communication to the required systems. It acts as a user-friendly option with a wide range of applications for sustainable expense management, along with multi-language support access.

How OCR Receipt Scanning Is Transforming Digital Marketing and Fintech Business?

1. Effective Data Handling, Usability, and Searchability
The major benefit of OCR technology is its enhanced data accessibility. You can easily store and save the file you want after receipt scanning and converting the receipts to any accessible form such as a word or pdf file. This way you can easily search files on your computer system, and with the required authorization, any person can view the file. This feature has significantly helped the banking and other fintech industries in a sustainable manner, as it saves a lot of paper usage, and improves transparency in the system. With the help of OCR technology, the reviewing of previous records, expense receipts, credit records, and payment receipts has become simplified.

Also, when compared to the paper formats, accessing and maintaining the digitized files is easy. This way you can easily find the files on a digital network or device, saving a lot of human and money resources.

2. Resource Conservation
You must forget about the classic physical file shelf system. To compete with the changing business landscape, digital marketing and fintech businesses resorted to storing their receipts on the cloud to save money and time.

You must not believe that renting a digital cloud storage space is far less costly than a physical storage space. It also helps in avoiding the chaos of arranging paper records and saving a lot of space. Because, unless your business needs you to save original and tangible physical receipt files, maintaining physical paper documents is useless and futile. It has been amongst the most costly and time-consuming administrative tasks in any organization. Moreover, the biggest risk with this physical storage is human error, which cannot be avoided.

Fintech companies cannot survive without digitizing their manual data management stages and errors. Employing OCR technology by firms dealing in banking, insurance, and other finance companies is both customer-centric and environment-friendly. Along with this, it also helps in saving the usage of ink, paper, and printing machines, which leads to the conservation of the environment.

3. Improved Data Security
Shifting to OCR technology for payment and receipts management requires a lot of security trust by the software providers. The software installed with OCR technology allows for various security measures in digital networks, especially for sensitive financial data controlled by organizations or personal data.

It also helps you detect and prevent non-compliant and fraudulent receipts attempts by comparing the data with previously recorded data, which is not possible with manual receipts management.

4. Enhances Customer Satisfaction
Today the fintech and digital marketing companies have to give the most priority to customer-centric service, which is the tackiest job. Imagine customers bombarding you with their queries through emails and calls, but you cannot attend to them all in a timely manner.

But, with the help of OCR technology, you can easily configure customer queries and provide solutions with just a few clicks.

Final Thoughts
The fintech industries like banking, insurance, etc. have relied a lot on paper printed documents for all of their operations – client records, monthly bills, invoices, and many more, But, the OCR technology has a solution to all of this.

It makes the complete receipt scanning process – recording, verifying, and organizing, simple and systematic. It boosts security, data administration, along with customer satisfaction.

Also, the digital marketing sector could scale its network with OCR by collecting data from invoices, receipts, spreadsheets, and other documents with fraud detection and loyalty programs.