RIM: A Busy Prelude to the Launch

The company that brought us the fashionable BlackBerry Research in Motion Ltd. (RIM), has launched its PlayBook Tablet, but it will only be widely available in the first quarter of 2011. The company has caused a stir within the corporate community and online forums for two very different reasons in the months leading up to the tablet’s release.

Recently RIM began a “war of words” with Apple, publicly claiming that the iPad is a “rubbish concept”. In a bold move they launched an online video in which the shortcomings of the iPad are pronounced. The video methodically portrays the PlayBook as better than the iPad in every way. It’s 3 minutes and 16 seconds long, and demonstrates how its browser and features are far superior to its opponent’s. The video shows the PlayBook browser beating the iPad’s speed when opening a web page.

Viewers can see RIM’s tablet browser opening up faster than iPad’s. The PlayBook also promises to provide healthier content with their Adobe Flash support. The video also demonstrates how boring the iPad’s downloaded content looks in comparison to the PlayBook content, which looks more exciting and richer.

Aside from its guerrilla tactics to ensure the online community is aware of the superiority of its product, RIM’s PlayBook has also caused a stir in the business world. Many companies are already planning on testing the device, and are thinking of ways to deploy the PlayBook. The vice president of Employee Technology and Network Services at TD Bank Financial Group, Dave Codack, has already managed to get his hands on one of the units and expects to get some demo units in December.

Those at TD who are candidates for the Playbook include executives, knowledge workers who use basic productivity applications like Microsoft Word, mortgage specialists who deal directly with clients and contact-centre employees who use basic applications to provide services to customers.

Codack commented that if the PlayBook can serve as a replacement to laptops, TD may end up providing the device to as many as 10-15% of its 75 000 employees. If the device cannot replace laptops he said it will have a “minimal footprint”.

In RIM’s 26-year history, the PlayBook is the most important product launched. The firm is facing fierce competition in the form of Apple Inc.’s iPhone juggernaut and a number of devices running on Google Inc.’s Android operating system. But RIM is fighting back with the recent release of a new BlackBerry operating system and the unveiling of the PlayBook in September. With their newly acquired guerrilla marketing tactics, they’ll be a fine phone company to beat.

Plan To Succeed With Product Creation: Don’t Forget Your Product Launch

When we think about creating products for the information market we tend to forget about a very important task. We know we need to plan all of the products in the funnel. So we dutifully list them all, and identify the tasks associated with them. But then we go and forget a whole set of products and tasks as if those tasks were somehow someone else’s problem.

I’m talking of course, about the product launch.

What is a product launch?

Well, there are several forms of product launch. It could be as complex as arranging multiple affiliates and a multi-week email and video marketing program with live events. Or as simple as writing up a sales page, modifying the existing pages and posting the product.

But however complex the launch, you still need to include it in the product creation plan.

First off, if you don’t you run the risk of having the product ready and suddenly realizing you’ve got a lot more work to do. There’s an hour and a half of videos to be written, shot & edited. There’s six sales pages to be written (or five blog entries plus an opt-in page). There are phone calls to be made. There are emails to be written. There’s an email campaign to be written. And so on.

It gets worse of course. Some of those tasks should have been done weeks ago. Writing emails to affiliates (and phone calls to them) needs to be done several weeks before the actual launch. Otherwise you won’t be able to negotiate with the affiliates to send out your emails.

Not only that, but some of those tasks could have been outsourced if you had thought of it before. It’s hard to go out and find someone in a day who is willing to write an email campaign for you. On the other hand, give yourself enough time and there is no problem getting someone to do the work for what you’re willing to pay.

And of course, there’s also the concept of quality to introduce. Those emails you outsourced? They need to be checked and edited before they go out. You don’t want to end up sounding like you didn’t finish grade 1 do you?

On the other hand, by including the product launch you gain a much better handle on a number of issues. For example, you have a much better handle on what work needs to be done before the launch and what can be delayed. You also have better control on what you can outsource and what you need to do. Your costs will be less because you can afford to shop around more. And you can produce better materials by combining your editing and quality control steps.

Life-Fitness Equipment – Understand the Concept

Once you initiate a fitness training program, a bodybuilding program or any other training regimen to amplify your health and physical fitness, you have the option of registering in a local fitness center or gym, or setting up your home gym. Home fitness equipment are currently very popular due to their convenience and easy acquisition. It is in this acquisition process of home gym equipment that the concept of life fitness equipment accrues.

Introducing Life Fitness equipment

The phrase life fitness equipment refers to the lifetime equipment acquisition whereby the equipment you buy is warranted for their life duration. In short, therefore, life fitness equipment refers to lifetime fitness equipment. Those who have encountered the term may not be totally familiar with the concept. If however you are intent on setting up a home gym for your physical fitness training of bodybuilding, it is important that you consider the importance and the essential meaning of lifetime equipment.

Purchasing lifetime or life fitness equipment means that the equipment you purchase come with a lifetime warranty. That is just about the best deal available in your local exercise equipment store.

Why Life fitness Equipment is a Viable Choice

The following are some of the reasons why you might consider buying life fitness equipment:

Fitness aids and equipment are very expensive and not the kind of investments you would wish to be buying every now and then if you can avoid it
With regular exercises, common fitness aides and equipment usually break down and become dysfunctional such that they hinder beneficial workouts unless you buy a replacement
Insurance covers for your home gym equipment is a more expensive option when it comes to break down, wear and tear
The convenience of knowing that your equipment will be serviced or replaced anytime it stops working efficiently, instead of having to carry out another odious shopping
In short, life fitness equipment might end up saving you a lot of time, money and trouble. Almost all types of equipment will and do break down with continued use. Whether it is furniture, cell phones, vehicles, machines or whatever else, breakage and wear and tear is a norm in the use of machines.

Your equipment is also as prone to breakage and wear and tear. You therefore need the assurance of a lifetime guarantee that the equipment will always be replaceable and or repairable at no additional cost. That is the essence of lifetime warranty carried by life fitness equipment.

Conclusion

Fitness equipment is a formidable investment. Setting up a home gym is something that should be covered by a warranty or insurance of sorts. In this regard, life fitness equipment is just about the best available option. Ideally, the lifetime warranty is offered by manufacturers and extended by equipment stores and other retailers within your local setting. Ensure that you check for such provisions when buying your home gym equipment and specifically ask for the equipment that carries with it a lifetime warranty. Additionally ensure that:

1. The price is acceptable in comparison with the normal pricing of the equipment i.e. It should not go beyond 20% of the normal price

2. The condition of the equipment while at the fitness equipment store should be brand new and functional

3. The lifetime warranty documentation properly signed by the equipment store as provided for by the manufacturer

4. The terms spelt out in the lifetime warranty to include replacement and repairs without excluding your typical usage of the equipment i.e. Some contracts will exclude electrical-fault-caused damage from warranty cover which is a trick you must avoid

5. The reliability and or dependability of the local store or manufacturer to follow through on their word based on their track record, customer support and customer satisfaction history

There is a link between a bodybuilding lifestyle and optimal health. Once an individual strikes that link, he or she attains optimal physical fitness as a by-product. With the right information, you can easily set up a training regimen that is centered on bodybuilding health. From this program, muscle mass and strength will accrue and with it physical fitness.